Cruise Planners Case Study

Cruise Planners is ranked as the # 1 low-cost, home-based travel franchise by Entrepreneur Magazine.  It’s the only travel agency affiliated with American Express travel, giving them an edge in the market. Over the years, we’ve helped them use digital marketing and video to increase their sales.

Today Cruise Planners implements video across their business, from annual conventions and agent testimonials to even culture videos that highlight their brand. Key executives have said that video has humanized their customer experience dramatically and the results are evident. Our collaboration has helped the company win numerous awards like the “Magellan GOLD Award” for CP Video Network. Watch the videos below to learn how we did it.

convention videos

Cruise Planners holds an annual convention inviting over 600 of their franchise agents across the country. This is where Cruise Planners makes announcements about new cruises, product releases, and record-breaking achievements. Over the last few years, we’ve developed all convention experience videos, which include event teasers, a welcome and closing video, and comedy sketches that make their events that much more exciting.

Benefits realized:

Boost employee morale
Encourage sales and highlight key partners
Impress investors and shareholders

brand culture videos

Since Cruise Planners has such a unique culture, we’ve helped them use video to stand out from their competitors. Our culture videos range from executive features, training videos, and even their very own company music video. Each video gives people a feel for the passion each CP team member has for travel.

Benefits realized:

Humanize your business
Establish your brand as an industry leader
Generate interest in prospects

Testimonial Videos

Nothing impacts a business like a personal recommendation. That is why we incorporated agent testimonials on the Cruise Planners website to attract new franchisees. Rather than tell prospects the benefits of becoming an agent, testimonial videos allow us to demonstrate the happy and satisfied agents sharing their stories, making it a more authentic and captivating approach.

Benefits realized:

Build trust among prospects

Enhance the customer experience

Drive leads and conversions

 
 

youtube Marketing Videos

Video is very effective at delivering informative, engaging content to people visiting the Cruise Planners website. However, we also leverage video to attract people using YouTube ads. By hosting pre-roll ads on the world’s favorite video hosting website, CP is able to tap into a greater market of potential franchise owners and key buyer personas looking to book their next vacation, hassle-free.

Benefits realized:

Reach a broader, more diverse audience
Expand your online presence and engagement
Grow your sales and obtain valuable data

Now, A Word from the ceo.

Digital and branded promotional marketing