Liquivida Lounge Case study
Liquivida Lounge is a fast-growing, medical spa that specializes in IV vitamin therapy, weight loss solutions, and medical aesthetics. Initially, video was non-existent on their website. But once we partnered with Liquivida and increased their web traffic, they realized that video could explain their services better than images or text can.
This case study demonstrates how Liquivida Lounge has used video to modernize their many business divisions, train new partners, and distinguish themselves from the competition.
As a way to modernize the brand, we started by creating a sleek company video that could explain IV vitamin therapy, their philosophy, and approach to health and wellness. This consumer-facing video immediately elevated the brand’s online presence, giving them a more professional and established look. We made sure to highlight their mission, primary health benefits, as well as new business opportunities for prospects.
Increased customer perceived value
Promoted their products visually
Modernized their communication style
Differentiated the brand from competitors
As the company grew, Liquivida needed better ways to connect investors with unique partnership opportunities. We implemented video to highlight new locations, partner physicians and testimonials to drive sales. In this franchise video, we focused on Liquivida Lounge’s newly established facility to attract doctors interested in offering nutrient IV treatment at their facilities.
Attracted new franchise leads
Quickly highlighted key information
Raised credibility in new markets
Improving the way Liquivida communicates with the outside world is just as important as is bettering their internal operations. That is why we developed an entire video-based training series for physicians administering their IV infusions. These training videos ensure procedures are safe, consistent and to the highest quality standard. Now, Liquivida is able to add value to their partners and products by providing a step-by-step guide in a clear, visual format.
Increased efficiency through better training
Saved money to educate staff
Maintained communications consistent
Secured quality training procedures
Facebook Marketing Videos
On this journey to become more video-centric, we also implemented Facebook video ads to generate calls and foot traffic at their corporate locations. With the undeniable influence social media has on business today, we saw an opportunity to turn Liquivida’s social media into a revenue-generating resource and made it happen. We have run several successful Facebook video marketing campaigns, in addition to ads promoting special offers — resulting in a strong ROI and happy clients at Liquivida.
Reached a broader audience
Generated qualified leads
Increased sales of medical aesthetics
BRANDING & CORPORATE COMMUNICATIONS
Liquivida continues to leverage our design team for branded photography, social media posts, marketing collateral design and even packaging. Below are a few examples of the work we’ve done on top of video marketing.