Rex3 Case Study

Rex3 is a leading, family-owned print and mailing facility in South Florida, that ships over three million pieces daily. With over 60 years in business, Rex3 is competitive due to their cutting-edge printing technology and focus on video.

Although Rex3 specializes in print products and services, we reinvigorated the company with email marketing, Facebook and Google ads, and video content to impress prospects. Their customers appreciate the transparency shown in culture and case study videos. While pre-roll videos on their social media grew their online presence. Keep watching to see how we modernized Rex3’s business.

Case Study Video

Rex3 lists their services on their website using text, but a case study video can show you – which is much more effective. Because Rex3 focuses in on-demand print for major players in the travel industry, we have a sit down with the marketing director of Cruise Planners, a client of Rex’s, to give an in-depth look at the quality and effectiveness of Rex3 services.

Benefits realized:

Highlight customer success

Showcase value of services

Develop trust and credibility

Culture / Company Video

What separates Rex3 from their other family-owned and operated print shops is their committed, expert-level team. In an unconventional company video, we were able to showcase Rex3’s facility and the faces behind their long-standing success. This video gives insight into the company culture while showing how each team member strives to satisfy Rex3 clients.

Benefits realized:

Highlight diversity of team and services
Establish your brand as an industry expert
Provide a virtual tour of your facility

 

customer journey videos

Making the process of understanding your business, its benefits and how to buy for customers is crucial to its long-term success. With a customer journey video, we used high-quality motion graphics and interviews of the executive team to offer answers to the question their prospects may have.

Benefits realized:

Demonstrate the value of services
Improve the customer experience
Create long-lasting client relationships

 

Social Media Videos

Growing their online presence to stay competitive in the digital era is a priority for Rex3. That is why we created social media campaigns using animated clips to highlight their services, the customer journey, and more. These videos raised their brand awareness and increased site traffic in just a matter of months.

Benefits realized:

Grow online engagement
Increase brand visibility online
Promote services and capabilities

We introduced Rex3 to a marketing automation platform called Hubspot. Now, Rex3 has more insight into who is visiting their site, what content they consume, and how to convert into new jobs. Our team also manages their email marketing, lead generation, and content marketing via their blog.